Interview with John Friess, founder of Journey Gym
John Friess, founder of Journey Gym, joined me to talk about his portable fitness gym that can be taken anywhere. Their product is very interesting as they are focusing not on selling to travelers, but rather to the places they will be like hotels. They would like to make a compact full fitness gym as ubiquitous as the irons in hotel closets and see this as a way for premium hotels to distinguish themselves to frequent travelers.
I found this to be a very interesting company because they are entering an incredibly busy market with a pretty novel approach to their sales model. Tapping into the hotel industry which has a history of offering premium services like Internet to their guests is an extremely smart approach, in my opinion. I could certainly see where I would prefer to stay in a room that had this option.
I’ll be keeping an eye on John’s company and will be checking out hotels in the near future to see if Journey Gym starts to pop up.
FounderBuzz is the work of Scott Olson, President of MindLink Marketing. MindLink Marketing specializes in working with startups to provide strategic and web marketing services. Stop by the MindLink site for some great tips on marketing strategy, great marketing content, leads management and more – 
